Advanced Asset Monetization

With exponential increases in organic distribution, the creative freedoms users themselves wish to exercise with your content, and the use of media discovery as social currency, we’ve all known there was derivative value that was going uncompensated. But will takedowns or looking the other way get you to that compensation? Hardly. Digital Rights Management? Please, no. That elusive “Something Else” the Creative Industries have been looking for may seem like a revolutionary model technologically-speaking, but it is none other than a return to a business fundamental: when we engineer our brands and businesses around demonstrated marketplace demands and desires, we win. The only sustainable way of remaining in the driver’s seat is by humbly putting our consumers’ needs in the driver’s seat, first, last and always.